Product Description
Colgate Sensitive Whitening toothpaste provides 24/7 sensitivity protection with twice-daily brushing. This sensitive teeth toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste). Plus, Colgate Sensitive Whitening toothpaste helps repair weakened enamel, protect teeth from cavities and provides the freshness you trust from Colgate.

Colgate Sensitive Whitening Toothpaste - Gel Formula •Clinically proven sensitivity relief
•Maximum strength FDA-allowed active ingredient for anti-sensitivity
•Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing)
•Whitening toothpaste superior stain removal formula helps to restore teeth's natural whiteness (with regular brushing vs. non-whitening toothpaste)
•Builds protection against future sensitivity (with continued use and twice-daily brushing)
•Freshens breath with fresh mint gel



Colgate Sensitive toothpaste contains
the maximum FDA-allowed anti-sensitivity
active ingredient, potassium nitrate,
which goes deep into the teeth to
desensitize the nerve.
Colgate Sensitive toothpaste is
dentist-recommended and protects
teeth from cavities.
Colgate Sensitive toothpaste has a fresh
mint flavor for long-lasting freshness to
protect from bad breath.


Sensitivity Triggers Tooth sensitivity is experienced as a short, sharp painful sensation, which can occur after eating or drinking something hot, cold, sweet, or acidic.

